I just returned from Joplin where I joined energetic, enthusiastic and authentic tourism leaders at the Missouri Association of Convention and Visitors Bureaus Annual Conference. The individuals working at CVBs across our state have passion for people that correlates with their passion for travel and tourism.
Those of us working in this industry don’t need to talk about the eye-opening, mind-expanding, heart-nurturing capacity of travel. We all know that. Many people outside of our industry sense that travel strengthens relationships, improves well-being and can help close a business deal – but they don’t know it as fact.
This year, the U.S. Travel Association launched the Travel Effect campaign to demonstrate the impact travel has on relationships, business, health, education and communities.
“What we’ve long known anecdotically, we are proving through authoritative research: travel has a measurable and positive effect on families, relationships, business performance and the economy,” says Roger Dow, president and CEO of the U.S. Travel Association. “And since travel supports 14.6 million American jobs and $2 trillion in economic output, the more we get people traveling in the U.S., the more we can improve our well-being as a nation.”
At Travel Effect’s core are groundbreaking research studies that demonstrate the indispensable benefits travel brings to people’s lives, their businesses and our economy. Studies released to date include travel’s benefits for relationships, the power of travel to create lasting memories and travel’s return on investment for businesses.
“We are excited to authenticate the positive effect travel has on people’s lives,” said Dow.
In Missouri, we’re excited about travel, too. We have an outstanding collection of tourism assets for visitors to enjoy and offer unique attractions for all to enjoy.
Don’t wait any longer, start planning your trip to Missouri at VisitMO.com. Enjoy the experience and educational opportunities travel offers. And, as always, enjoy the show.