Thinkin’ About Hidden Treasures

Musician and comedian Jim Stafford greets a fan during a performance in Branson.

As we celebrate Branson’s Centennial anniversary, it’s easy to focus on the obvious reasons folks from all over the world have for visiting Branson.

There are the live-music shows. New shows such as it at the Hughes Brothers Theatre and founding shows such as the Baldknobbers Jamboree and the Shepherd of the Hills Outdoor Drama; national stars such as Jim Stafford, Buck Trent, Yakov, and Mickey Gilley; and one-of-a-kind, made-in-Branson stars, including Shoji Tabuchi.  There are international shows, such as the Acrobats of China, and home-grown shows, such as the Grand Jubilee. From the magic of Kirby VanBurch to the rock-n-roll of the Eagles Tribute – Take It to The Limit, Branson is packed full of more than 100 astounding shows.

Branson Zipline and Canopy Tours provide an eco-friendly adventure.

Of course, a prime reason to visit Branson is to enjoy Silver Dollar City. And then there’s the Ozarks culture, Branson Zipline Canopy Tours at Wolfe Creek Preserve, the lakes, The Tracks, the outdoors, Lilley’s Landing Resort & Marina, the fishing, Main Street Cruises, the resorts, Big Cedar Lodge, the marinas, Dick’s 5 & 10, the shopping, College of the Ozarks, the museums, Branson Creek Golf Course, the food … the list of dynamic and diverse entertainment goes on and on.

Yes, we do offer an amazing mix of neon and nature. But there’s something else in the mix that causes folks to keep coming back again and again. Our visitors have discovered the hidden treasures that make Branson and the Ozarks so appealing to so many.

Actually, our treasures aren’t all that hidden, they’re out there in plain sight.  It’s just that sometimes we need to remind ourselves that our treasures are our people … those who live and work here, and those who visit us.

A young fan enjoys her meeting with members of the Acrobats of China-New Shanghai Circus.

Branson is families entertaining families; on-stage stars coming off the stage and mingling with their fans and enjoying the same fun as their fans; visitors from New York and Oregon chatting with each other like old friends; bonding with your son as you zip through the pristine Ozark Mountains; telling stories and throwing a fishing line out with your granddaughter; singing along with the music; enjoying an ice cream cone with your buddies as the go-carts whiz by; being politely waved into traffic; catching a friendly nod from a biker; all of us recognizing and thanking our veterans; genuinely enjoying together the things there are to do here.

All of these moments, these connections, occur because, at our best, we’re reaching out. Getting close, tightening the ties, rejuvenating our relationships.  And at the end of the day, that’s something vacations are meant to be … opportunities to enjoy each other, to celebrate our connections.

In Branson, the welcoming smiles combined with the “Ya’ll Come” invitation showcases our hospitality.  The sound of the music – plus the shared laughter, the friendly conversation, the interesting folks in the seats next to us – invites us all to enjoy each other. And our visitors take those invitations seriously, making Branson theirs.

It’s the people providing entertainment that touches you and it’s the visitor connecting with family and friends – both old and new – that completes the Branson mix. We might just call it “being neighborly.”  It is our good fortune this wealth of neon, nature, and neighborliness has made Branson a treasured vacation destination for more than 100 years.

Enter to win a Missouri Hidden Treasures Giveaway: http://VisitMOtreasures.com.

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Written by Cindy Merry of Cindy Merry Marketing, Reeds Spring

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